How to build a business on Facebook for free

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Starting out your business on Facebook:

With your own Facebook account, you can put your Facebook business page to work. Go beyond “likes” and “comments” and start getting sales! Once you have the app, a customizable tab appears on your page. You decide what products you want to sell through Facebook, and they’ll show up for all your fans to view, share and purchase. Your Facebook business page acts as another avenue to sell your products. Finally, a way to seriously monetize your social media efforts. Personalize the shopping experience with Messenger chat support on your online store and Facebook page. Customers can buy your products directly in a chat, and track their orders in real time. The set up is easy, simply launch your customized Facebook business page in just minutes by configuring everything right from your own mobile or stationary device, whether you are in the home or on the go. 

Growing your following:

This is a powerful tactic to a make a live connection with other Page admins who have a similar demographic to yours and cross-promote each other. So if you are a Taonga store with a Facebook Page, make a live connection with the Maori Clothing store in your neighborhood that draws the same clientele (you may already know the owner of the clothing store). Then talk to him or her about doing a little Facebook cross-promotion and share each others posts with your audiences every once in a while. Joint ventures also help forge these meaningful connections. Host a webinar with another company that has a similar audience. This can be a great way to become visible to their audience. Content is still king and when people share your content, your Page name travels with it. Think of new ways you can add original photos as part of your content. Maybe it’s a screenshot from a hot tip. Or maybe it’s a photo from something happening behind the scenes at your business that you ask people to caption. Or you can add an inspirational or thought-provoking quote to a photo. Just make sure you are following photo copyright laws. Notice how this photo is also branded with the name of the blog.

Sharing your great idea: Link your profile to your page, This is a very simple thing to do, yet I see so many people skipping this step. If users are searching and finding your Personal Profile on Facebook, you want to make it as easy as possible for users to find your Business Page as well. When people list where they work and it’s not properly linked to their Facebook Page, a strange “Community Page” is created with that same name and it has a suitcase icon. Then people start liking that Community Page rather than your real Facebook Page. All you need to do is to delete the Community Page from your Work and Education section in your About area (click Edit in the About section), then add in the correct Facebook Page. Another thing to do is to add your facebook link to you email signature. How many emails do you send each day? Again, this is not rocket science—just consider this tip as your gentle reminder to add a link to your Page in your email signature. Many email programs such as Gmail make it easy to customize your email signature with clickable icons.

Engaging your audience:

Creating a solid and achievable marketing plan will be key to the success of your online Facebook business. Think of innovative ways to engage your audience such as a contest for example: Running a contest can be a great way to get new likes on your Business Page. It dosnt have to cost you a lot to run a competition. Running a contest is also a great way to promote your product or service in a fun way. Running a contest with a like-gate on your contest app also gives you the ability to make sure people like your Page before they enter. And it’s a great way to get folks on your email list to come over to your Page to like you and enter your contest. Who’s the winner here? It’s you. Its always a good idea to keep your followers up to date with your activity on a “needs to know” basis. Let them know what events you have coming up and where abouts they will be. Invite your followers into the background of things as well.

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